COVID-19 Status Update


After much work with our partners in San Jose, it has become clear that Allured Business Media (ABM) will be unable to hold Face & Body Northern California 2021 at San Jose Convention Center in August. As always, the health and safety of our members, attendees and exhibitors is our priority and while ABM is heartened by recent developments in the fight against COVID-19, we are still not in a situation where an in-person event of our size and type is feasible.


Preparations are continuing for the Face & Body Northern California 2021 event at San Jose Convention Center in San Jose, CA August 22-23, 2021. We realize that there is still much uncertainty on whether holding the event in 2021, so we are closely monitoring the situation regarding COVID-19. The health and safety of all those involved with our event is of the utmost importance and we will follow the guidelines that have been provided by the US Government, State of California, City of San Jose and the facility. We will communicate with you as and when we receive an update.


Due to the uncertainty of large in-person events regarding COVID-19, and for everyone's safety and planning purposes, the Face & Body Northern California event is being rescheduled to our traditional August dates in 2021. We can't wait to see you face-to-face! Please join our mailing list to stay up-to-date on the latest registration and Face & Body news.


These past few months have been a whirlwind for the spa industry, and although states are starting to reopen, the reality that large groups will be unable to gather safely for quite some time is now upon us. Therefore, Face & Body is bringing the education, product knowledge and live demonstrations it is known for to the digital space—introducing Face & Body Virtual, taking place September 14-17, 2020.

Face & Body Virtual will give attendees somewhere to earn their continuing education credits, attend virtual manufacturer classes and buy products at show rates—and all without leaving the comfort of your own spa or home. Details will follow shortly on what you can look forward to at Face & Body Virtual, but we hope it will be some of the spa excitement you are used to with none of the sore feet!

Also, for the safety of our exhibitors and attendees, Face & Body Midwest and Face & Body Northern California have been postponed to late 2020 and early 2021, respectively. Face & Body Northern California (formerly Aug. 30-31, 2020) in San Jose, California will now take place Dec. 13-14, 2020, and Face & Body Midwest (formerly July 26-27, 2020) in Rosemont, Illinois, is now rescheduled for Feb. 28-Mar. 1, 2021. Because of these date change, Face & Body Southeast in Atlanta, Georgia will move to May 2-3, 2021.

The Face & Body family can't wait to see you in person later this year, and until then, we look forward to virtual hugs in September.


Allured Business Media produces annual events for the Beauty, Spa, Fragrance & Flavor industries to share, learn, network and identify new suppliers and customers. Cancelling any of our events prematurely is a decision we don't take lightly, as these events are recognized by the community as signature events. That said, we're continuing to watch, monitor, work with our venue partners and carefully assess the risk as we approach the dates of our upcoming events. The health and safety of our customers, partners and staff is our highest priority.

If our events are approaching the scheduled dates for the show and the risk assessment from the CDC, etc is consistent with today, we'll put our plans in motion to postpone the show dates. We're working diligently with the facility and hotels respectively for all upcoming events. We have made the commitment to our customers, partners and team to re-assess the risks and make a final determination on the current dates with-in a couple months prior to the show.

If we in fact need to postpone our show dates, we will make everyone well aware of it in-advance, so you, we and everyone will be able to make the necessary changes without penalty. In addition, the airlines have been very transparent on their policy for making itinerary changes due to the coronavirus as well.

For now, please exercise the guidelines we've all been given and stay healthy, as we are... As we approach our deadline for postponing an event, we'll keep you well informed. Thank you for your attention and your continued confidence in the Allured events. We appreciate your support.


Valued customers & partners - Our thoughts are with you and your families. Our wish is that your businesses experience minimal disruption during these turbulent times. To ensure that Allured is not one of those disruptions, we’ve prepared an update on how Allured will continue to operate over the next few weeks. Read the full statement here.

Allured Business Media’s top priority is the health and safety of all participants at any Allured event or conference. This includes, but is not limited to, our attendees, exhibitors, market suppliers, staff, industry partners, and others involved. We will continue to closely monitor the coronavirus outbreak and communicate updates as we are made aware of them. We are working hand in hand with our venue partners, their State, Local Authorities and Public Health Officials as well as the WHO and CDC.

At this time we are moving forward with our event!